Ha ha ha ha ha ha ha ha ha ha ha ha (should I go on?)
‘When we launched mycokemusic, it was because our consumers told us that this was something they were really interested in,’ the statement reads. ‘In 2004, the digital music scene was just developing and the only way for Coke to offer access to music downloads was to open our own store. That’s not true today and there is no need for Coke to continue to run a store.’
From MacUser
This has to be the best PR spin I’ve ever read. For the good of our customers we’re jacking it in. I wonder if they’d been making money they’d have caved because there was competition. Why didn’t they just say we trialed music downloads when nobody else was but we’re a fizzy drinks company so didn’t have the desire or infrastructure to carry it through. Now that iTunes owns 80% of the market we’re not earning any money so we’re going to can the service.
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MacUser, Apple, My Coke Music, iTunes
no comment untill now