The new way that Apple will be reporting on the sales figures for the Apple TV and iPhone means that they can add new features without charging for them. Big hoopla on the phone that’s not even out yet, however, the Apple TV is an interesting one. What functionality will they unlock? I know that hackers have been playing merry hell with it as it stands but what treats does apple have in store? Hmmm interesting….
I did like the way Peter and Tim dodged the only really good question. Referring to the lowering of revenue expectations for the June quarter Apple said this was due to the historic increase in K-12 market in this time span. K-12 customers buy lower price items and often with a discount from Apple itself. Also, they dropped the price of the monitors.
Toni Sacconaghi - Sanford Bernstein asked why this was so. Surely the K-12 market buy-up happens every year? Why are they taking it into account this year?
Answer: That is true erm, swerve, dodge,
I think they’re going to drop the price of something or launch something cheap next quarter. Then again I’m probably totally wrong about that.
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iPhone, Apple, Steve Jobs, Q2 Earnings, Apple quartely results, Awkward questions
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