Yes, there are mistakes. As a PR I can afford the luxury of looser deadlines and a host of subs (account execs etc) to spot the mistakes.

PRs also have to have perfect copy because we’re so often peddling such cr*p that any typo will leave it in the bin. If it was a good story that wasn’t sent out by spam mail I’m sure journalists would tolerate a typo or two in our copy too.

But ultimately it’s amazing that there are so few typos in The Times / Telegraph etc. and yes, even in the Grauniad. Get it done, don’t get it perfect is a good motto.

I know what I’d rather see – a strong piece that has been researched well yet contains a typo or a press release reprint.