Testing testing, come in night hawk.

I know that recently Apple has been giving away user data willy nilly recently but I never thought I’d get in on the act. A couple of weeks ago I bought a graphics card for my shiny new Mac Pro. It arrived and like a doofus I’d ordered the wrong thing. Never fear says I laughing in the face of my own stupidity all I have to do is log on to the Apple website and organise a return. The returns process was a piece of cake and said graphics card was back with Apple in a matter of days.

Get on with it I hear you cry. Ok, I have a mailbox for emails from Apple that I rarely read. It’s the mailbox where all the iTunes and Apple store receipts go. I rarely check it but today I noticed there were 47 items in it. Odd, I hadn’t bought that much stuff recently. Turns out it was confirmation of the receipt of my returned graphics card and that of 46 other people who’d done the same thing. They were pan-european emails too. On closer inspection the emails only gave me the name of the person retuning the goods so nothing major has left the Apple server but it’s not a good thing by any stretch of the imagination.

Hardly inspires confidence though, does it?

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No wonder the activations were a bit of a cock-up. That’s about 13,900 an hour. I wish I sold 13,900 of something every hour.

People queue for: bread, milk, cheese, cinema tickets, restaurants, football matches, airplane journeys - get over it.

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Well, judging by the visits to my site quite a lot. The iWork Pro image came to me from an old contact and I posted it to see if anyone would notice or comment. Turns out that Apple noticed it. Anyone else think it odd that Apple would be checking out a tiny blog like mine to see if there’s been a leak? Perhaps I have more influence than I thought. In which case Phil, Scott and Mr Jobs please do get in touch.

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FYI - Blueyonder is me, Comcast could be anyone and the Apple.com entries have different IP addresses.

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Let’s not forget that at this point Apple has released a phone that’s done quite well in the hype stakes and looks like it might have a good follow up device but only time will tell and 10 million phones in a billion phone industry is squat really. Hey, look, Apple carved has itself a niche corner in a mass industry. Well done Apple! You’ve done it again!*

It’s interesting that Apple is being so closely judged on a target that it set itself. I wish I could do that. If it sells 10 million phones** the iPhone will be a resounding success if it sells fewer than 10 million then the vultures will be out. But Apple has not only decided who should have the ball but also the size of the court, the height of the net and what kind of balls they’re playing with. Not to mention they decided the rules and chose the referee.

Also, my mum doesn’t give a shit that Flash is processor and battery hungry some of the sites she visits use it and she was promised the ‘full Internet’ and she wants it to ‘work’.

Also, also, no MMS? YOU HAVE TO BE SHITTING ME! People need to see pictures of my newborn doing cute things.

I must now return to boring you with pictures of Niamh - it’s in the contract.

* I really hope they shit all over the rest of the industry, honest I do but right now the iPhone is an insignificant blip on most people’s radar.
** It will and if it wasn’t on target by now they’d be giving them away, erm, hang on…

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Didn’t they know they were launching a phone today? It either stinks like turd with no polish or there’ll be multiple price points.

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Apple has spoken out about the rumours that they were selling Final Cut but they haven’t said a word about the Piestar clone. Weird. One story is grumbling along in a smallish circle without escaping the video/Mac press and the other is getting worldwide attention from loads of places.

Why hasn’t Steve Jobs paid the Piestar people a visit with his ninja fruitarian friends and crushed them like a grape? Perhaps it’s because they’ve moved offices so often. That or they’re really not going to do anything and erm… well, leave the customers they don’t actually want* to the rest of the industry.

To the best of my knowledge** the legality of a EULA has never been robustly tested in a court of law so Piestar might not actually be doing anything wrong at the moment but for Apple to go so long without saying anything makes it all the more fun. Has Schiller told Steve his Mac is at the repair shop and kept him away from the Internet for a couple of weeks for fear of Mr Jobs throwing an eppy and killing everyone who: makes, buys, uses, lives near, smells like or looks like the clone? Don’t think Steve can’t have you killed. All he has to do is type Killalldick in to a Terminal session and then your user name. Jean Louis Gassée turns up with a copy of BeOS and that’s the end of you. So if they’re not going to kill Piestar with legal red tape it can’t afford to defend rather than any actual point of law what are they going to do? I reckon they’re going to ignore it publically and then if the shit storm lasts longer than six months send in the fruitarians in.

*If you want a really cheap Mac then Apple doesn’t want your business. Sorry to disappoint you but Steve Jobs thinks you’re too poor to bother with. Why should he spend all his time making beautiful products for people too dumb to earn enough money to justify buying something because it’s pretty. Of course, if you are an Apple customer then that makes you a whole other shade of dumb but hey we all have our cross to bear.

** I’m a bit of a divvy

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Perhaps the reason the Vista video (below) looks so bad is becasue of the iPod packaging video (above) The Vista one just isn’t honest enough so at one level looks almost real. Therfore, you’re never quite sure if it’s meant to be a joke or if they really feel that way. The iPod video is brutally honest. The iPod video makes Microsoft look good because they’ve met the elephant in the room head on. Apple makes nice clean packaging Microsoft make stickered up stuff that looks a bit naff* It’s refereshing and it highlights the brand difference nicely.

The Vista video on the other hand looks like the managment team trying to do the same thing but within ‘company guidelines’. The elephant in the room is that Vista isn’t doing as well (in the press at least) as Microsoft hoped but SP1 should change all that and the sales team (the indended audience for this I assume) can use SP1 as leverage to overcome the objection that XP works fine. I could be completely wrong (I often am) but the expensive looking profduction does’nt help either. Dancing in the dark probably wasn’t such a good choice either why not Born to run?

(* I say naff because I like Apple packaging others may not see a problem)

Charles Arthur asks on the Technology Guardian Blog if Apple has ever been so open about technology roadmaps. Well I can remember just one such instance. It’s typically Apple.

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I predict a bucket load of iPhone SDK disappointment stories come next Wednesday afternoon. It’ll probably be far too restrictive and each application will probably need Steve Jobs personal approval. On second thoughts that might not actually be such a bad thing…

In other news go and read Sorry for the group email it’s brilliant. Dave’s in Baikal which, I assume isn’t just outside Doncaster. Though the description could well be used to describe Doncaster.

In Baby news we’re* in the last trimester and this means that I’ve now moved from slightly nervous to bricking it.

*by we I mean Joanne really. I’m just a passenger at the moment.